Should You Trust Spirits Awards? Fully Blind vs. “Blind-ish” Competitions Explained Walk into any liquor store and you’ll see it: Gold medals. Double gold. Best in Class. Platinum winner. World’s Best. It can start to feel like everyone  won something. So here’s the real question consumers should be asking: Do these awards actually mean the spirit was the best… or just the best marketed? The answer depends entirely on how  the competition was judged. And most consumers have n