Why You Should NOT Store Whiskey on Its Side Separating Whiskey Fact from Fiction with Science Lizzie Mack, The Whiskey Geek and Co-Founder & CEO, American Icon Spirits Company 🟥 MYTH #1 "Whiskey should be stored on its side to keep the cork wet." This is probably the single most repeated storage recommendation in the whiskey world. Unfortunately…It's advice borrowed from wine, not whiskey. 🟦 WHAT THE SCIENCE SAYS Wine and whiskey are chemically very different liquids. The

Should You Trust Spirits Awards? Fully Blind vs. “Blind-ish” Competitions Explained Walk into any liquor store and you’ll see it: Gold medals. Double gold. Best in Class. Platinum winner. World’s Best. It can start to feel like everyone won something. So here’s the real question consumers should be asking: Do these awards actually mean the spirit was the best… or just the best marketed? The answer depends entirely on how the competition was judged. And most consumers have n