ACCELERATE YOUR BUSINESS!

FOR MORE INFORMATION EMAIL: THELIZZIEMACK@GMAIL.COM OR TEXT 512.656.7518

​This isn’t just a course — it’s a wild ride from backroom dreams to boardroom deals, with a barrel-aged blend of business strategy, storytelling swagger, and just the right amount of irreverence.  And of course, we will enjoy copious amount of spirits to complement your learning. Whether you are starting out fresh or a mature brand, this course will catalyze you to achieve beyond what you thought was possible. Attendees have reported leaving inspired, energized, empowered, and seeing opportunities for success they never thought of before. In addition, attendees that show potential will be introduced to potential funders and investors to start, grow/expand, or sell. The cost of the program is based on the age and size of your business and group discounts are available with 5 or more attendees.
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🥃 SPIRITS Business Accelerator Program  

From Concept to Cask to Cashflow — Build a Boozy Empire With Backbone. Half business school, half barstool — this is where sharp minds and bold spirits collide.
 

🔥 Module 1: The Spirit of the Business — Your Boozy Origin Story

          AKA: "What’s in your bottles, and why should anyone care?"
 

• Focus: Nail the why behind your brand.

• Fun Add-On: Founder “Origin Story” Open Mic Night (with optional sipping).

• Deliverable: A mission that makes sense and stirs the soul.

• Mastermind Prompt: Can your brand story make a bartender actually tear up?
   

🌍 Module 2: Distilling the Opportunity — Know the Game, Then Rig It

  AKA: "Welcome to the booze economy — please fasten your seatbelt."
 

• Focus: Navigate the jungle of distributors, laws, trends, and shelf space wars.

• Fun Add-On: Market Mapping Poker Night (winner gets free mocktail... or cocktail).

• Deliverable: Your spirits sector battle map.

• Mastermind Prompt: Find the blind spot your competitors missed.
   

🧪 Module 3: Recipe for Success- Brand DNA, Bottle Drama, & Flavor Fame

  AKA: "Nobody cares about another spirit unless it comes with a story or a sword."
 

• Focus: Build a product that tastes good and slaps visually.

• Fun Add-On: “Label Roast” Night – brutal honesty meets design therapy.

• Deliverable: Killer brand brief + first-draft bottle concept.

• Mastermind Prompt: Does your brand pass the stranger-on-a-shelf test?
   

🚛 Module 4: From Mash to Market- How to Actually Sell The Stuff

  AKA: "So you made or want to sell spirits... now what?"
 

• Focus: Go-to-market strategy with real-world grit.

• Fun Add-On: Roleplay “drunk distributor” negotiations.

• Deliverable: Sales plan that’s legal, scalable, and not soul-sucking.

• Mastermind Prompt: Find your unfair advantage in a crowded market.
   

💸 Module 5: Raising Your Glass — Show Me the Money

 AKA: "The funding jungle — equity, debt, and your rich uncle."

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• Focus: Build a capital strategy without selling your soul.

• Fun Add-On: Hot Seat Investor Roast — your first pitch, zero mercy.

• Deliverable: Capital stack plan that doesn’t implode.

• Mastermind Prompt: What makes your pitch irresistible (besides alcohol)?
   

🧠 Module 6: The Barrel and the Brand — Marketing That Makes People Thirsty

  AKA: "This ain’t Mad Men, but you still need hype."
 

• Focus: Omnichannel strategies with bite.

• Fun Add-On: Influencer Challenge — convince a stranger to post about you.

• Artificial Intelligence that gives you an edge

• Deliverable: Marketing and sales strategy that doesn’t feel like homework.

• Mastermind Prompt: What makes people care enough to share?
   

⚖️ Module 7: Liquor Laws & Compliance-Surviving Boring Stuff That Can Ruin You

  AKA: "Permits, penalties, and prison: A love story."
 

• Focus: TTB, COLA, local, state, and federal laws across the globe aka staying out of jail no matter what country you produce and/or sell in.

• Fun Add-On: "Regulation Horror Story Hour" with compliance veterans.

• Deliverable: A compliance plan so tight your lawyer will cry.

• Mastermind Prompt: Find your compliance landmines before they find you.
   

⚙️ Module 8: Scaling Smart — Build Systems or Die Trying

  AKA: "From garage distillery to real-deal operation to large scale landmines."
 

• Focus: Ops, logistics, and growing without going broke.

• Fun Add-On: “Build-a-SOP” relay race (yes, we gamify even this).

• Deliverable: Scalable back-end blueprint.

• Mastermind Prompt: What's the first thing you'll delegate... and why?
   

🍸 Module 9: The Experience Economy — Turning Sips Into Superfans

  AKA: "Tasting rooms, pop-ups, and Insta-worthy vibes."
 

• Focus: Create unforgettable brand experiences.

• Fun Add-On: Experiential Brand Pitch Night — bring props.

• Deliverable: Retail/hospitality plan that prints loyalty.

• Mastermind Prompt: How can your brand feel like a movement, not a product?
   

🏗️ Module 10: Building Legacy — Your Empire Beyond the Bottle

  AKA: "Not just booze: collaborations, expansions, and world domination."
 

• Focus: Stretch your brand without snapping it.

• Fun Add-On: Brand Mashup Jam — combine 2 ridiculous ideas into one.

• Deliverable: Expansion roadmap with multiple revenue streams.

• Mastermind Prompt: If you died tomorrow, what would your brand outlive?
   

💰 Module 11: The Million-Dollar Mix — Profit Without Pretending

 AKA: "Let’s talk about margins and real money moves."

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• Focus: Profit strategy for the long haul.

• Fun Add-On: “Price It or Break It” challenge — guess margins on mystery bottles.

• Deliverable: P&L with projections that actually mean something.

• Mastermind Prompt: Where is your silent profit killer hiding?
   

🎤 Module 12: The Pitch & Pour — Demo Day with Drinks

 AKA: "Shark Tank meets cocktail hour."
 

• Focus: Pitch like a pro (and not just at the bar).

• Fun Add-On: Live Pitch Showcase + Graduation Afterparty (suits optional, swagger required).

• Deliverable: Complete pitch deck + business plan ready for investors or buyers.

• Mastermind Prompt: If you had 90 seconds to make someone care, what would you say? The OM (Your one-minute mission message)
   

🍾 Program Bonuses
 

• 1:1 Coaching — Two “what’s really going on” private sessions.

• Guest Experts — No B.S. founders, funders, and fixers from the industry.

• Mastermind Group — Ongoing access to your boozy business tribe (the BBB's).

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